Beauty brands these days are not just limited to white cloaked scientists; we have many celebrities too who are trying their luck in this domain.
And, there’s no way that they would fail because of the ‘wow-factor’. People often use these products to feel attached to the celebs they admire.
Let’s look at the five celebrities who own beauty brands that sell a lot all across the globe.
1. Kylie Jenner | Kylie Cosmetics
Soon to be a billionaire, the youngest Jenner sister has already added many feathers in her hat – one of them being the Kylie Cosmetic line. In 2018, Forbes valued the company at over $900 million!
Launched just three years ago, now she has more than thousands of products to sell. Formerly founded by the name of “Lip Kit”, she released a matching liquid lipstick and lip liner to create the perfect Kylie pout.
Later in 2016, the name was changed to Kylie Cosmetics. Kylie’s cosmetics are uniquely designed to woo their customers. She puts in a lot of effort to make them attractive and alluring.
Ah, and, not to forget her holiday bundles that include Valentine’s Collection, Halloween Collection, February Collection, Birthday Collection, and so on.
2. Robyn Rihanna Fenty | Fenty Beauty
The Barbadian singer, songwriter, actress, and businesswoman -Rihanna, is known for her various talents that also include being a successful entrepreneur.
She launched her beauty brand, Fenty Beauty, back in September 2017 and, we can’t describe in words how much we are obsessed with it. Her cosmetic brand boasts about 6.7 million followers on Instagram alone.
She decided to launch her beauty brand so that all the women can use makeup products confidently without feeling pressurised to look good. Her cosmetics are known for the availability of wide range of shades to suit every skin tone.
The first-ever release by Fenty Beauty- the Pro Filt’R foundation is available in 50 different shades and, how cool is that?
Other products include lipsticks, highlighter, and concealers that are extremely lightweight, impressively blendable, and available in unexpected pigments. Her company finds its place in Times Top 50 Genius Companies 2018. Seems like there’s no looking back again.
She quotes, “Makeup is there for you to play. It’s there for you to have fun with. It should never feel like pressure, and it should never feel like a uniform.” Okay, we are sold!
3. Kim Kardashian | Kim Kardashian West (KKW)
From breaking the internet to being one of the most successful entrepreneurs, Kim is just unstoppable. Launched on September 14, 2017, she launched her first perfumes, KKW Fragrance, as part of her KKW Beauty line.
Her cosmetics are known for their special nude-coloured packaging with stripped-back designs and ‘KKW’ logo embossed on it. She took inspiration from her younger sibling, Kylie, and both of them have some of the best makeup products stocked up for us.
Following in the footsteps of her sibling, she too releases monthly cosmetic bundles that include Christmas Collection, Bridal Collection, Flashing Light Bundle, and many more.
4. Eva Mendes | Circa Beauty Line
Eva Mendes is in front of the camera most of the times and, she has even posed for PETA which is why she knows the importance of cruelty-free products. Her makeup line, Circa, is completely cruelty-free.
Another attribute that sets her beauty products one step ahead of the rivals is that they are pretty affordable. She quotes, “Growing up, I was from a very lower-middle-class family, and I really got all my makeup and products from drugstores.”
Circa rules our heart because of its vegan ingredients and, we couldn’t find anything else better than this.
5. Miranda Kerr | Kora Organics
The Victoria’s Secret model, Miranda Kerr is next in line of developing cruelty-free products. Her beauty line, Kora Organics, was launched in 2009, and has been popular globally, since then.
She says that she was tired of chemicals and harmful pigments used in the makeup products which is why she decided to launch her vegan product line. Kora Organics include natural oil, fruits, and plants.
From cleansers to mists, exfoliators, moisturisers, she has everything that you can incorporate in your daily skincare regime. Now you know where to look when it comes down to cruelty-free skincare.
Here we come to an end of the list of five celebs who own a beauty brand. All of them are doing great in the beauty industry and, it’s time to shower some love upon them. Also, do not forget to check out the top 10 Arab beauty and fashion influencers who are making it big.