Businesses are known to make money by selling services and products to a certain section of people. These people are the customers who are responsible for assisting a business to get profits. However, gaining customers as soon as you have set up your business is not easy.

It does not matter even if the quality of your service and product is excellent. Customers will only purchase the services and products when they are sure about your business and you.

It will be impossible for your business to make money if there are no customers. It is practically impossible to make your business stand without the help of the customers.

Many businesses fail or experience difficult times because many customers have no idea that their services and products exist. If you have just started your business, you should know that it is not easy to advertise your products as it involves a huge amount of money.

Listed below are few important methods, which are not only cheap but also simple. These methods can help you to gain more customers easily.

Word of Mouth

Well, this is undoubtedly the cheapest form of advertising that is used by most of the businesses in and around the globe. It is true that the results that you will get are not as fast in comparison to the results of television or radio, but it definitely works extremely well. Customers have started to become suspicious about the paid advertising methods. They are more inclined to what others have to say about a particular business and its products.

This is why word of mouth is undoubtedly one of the trusted and best methods for gaining customers. When a particular customer is satisfied with any service or product, it is obvious that they will share their experience with the other people. This helps in influencing the decision of the other people as well. It is believed that a customer who is satisfied is definitely the best advertising tool for a business.

Giving Free Services or Products

There is not a single person who does not love free products. When your business gives free products and services, it helps in doing three interesting things. Firstly, it helps people to believe that your business exists. Secondly, it provides you with the chance of proving your product value or the quality of service that your business provides.

This definitely works for a huge section of the customers. Thirdly, it can provide all your customers an opportunity to try out the services and products without having to spend any money. When they have discovered that your products are great, they will come back and pay money.

Offering Deals and Discounts

Just like the free products that you are giving, deals and discounts also work in an excellent manner. This is also a low cost and creative way of attracting more customers. Customers view deals and discounts as a great opportunity of saving money and enjoying a service or product thoroughly.

Furthermore, discounts help in influencing customers to buy more services and products than what they planned. They utilize this opportunity to grab their favorite products, as the products may not remain cheap forever. Moreover, it is the greatest way of publicizing your brand within a short time. The faster this happens, the easier it will become for you to clear your business debt.

Starting a Contest

People love to win irrespective of their age. Winning is not always about what the prize is, but it is more about the excitement of beating the competitors. No matter what business you are into, you can start an interesting contest. For example, if your business is related to interior decoration, you can start a contest in which your customers will have to write a story on how they used your services or products to get a beautiful interior.

Mention that the winners will get free vouchers, which they can use when they decide to use your service again. For spreading the news of the contest, you can use social media or add a post on your website. Keep in mind that a contest helps in creating a buzz and attention for you.

Having a Website

It does not matter what the size of your business is. Having a website is extremely important for each and every business irrespective of the size of the business. The internet has influenced the world in an amazing manner, allowing people to connect in an easy and hassle-free manner. People are using the internet for finding out a particular service or product.

Ensure that you mention about the services and products that you are offering along with your physical address, email ID, and telephone number. It is almost like a newspaper or a billboard advertisement. It is crucial that you get your business represented and it will be extremely beneficial for you.

Being on Social Media

Most of the businesses are making use of the social media websites for gaining their customers. This is because it is easier to interact with the customers and know about what they like along with all the grievances that they have. If a customer does not like a service or a product, he has the tendency to post it on the social media. This can have a negative impact on your reputation.

Being on social media allows you to deal with these problems by contacting the customer directly. On the other hand, customers can also give positive reviews about your products, which will attract the potential customers. Customers should also be given the option to share your services and products so that you can remain engaged with them in an easy manner. Your loyal customers will be the ones who will be responsible for bringing in more customers in the long run.


Now that you know a few interesting ways of attracting your customers without having to pay a lot of money, it is time to act. All the methods might not work for you, but you should try and see which one is doing wonders for your business. Combining different methods together will also help in increasing the number of your customers.