Internet Marketing is not a new thing anymore and gone are the days when only large scale businesses used to leverage from online advertising. With an increasing number of online users every day, online advertising is a necessity nowadays.
Online Advertising is a cost-effective method that helps your business to soar high at a much better rate than the traditional marketing.
Why Online Advertising?
Online Advertising has a huge potential when it comes to the growth of any business. Advertising has been here, among us since ages. More number of business owners, marketers are now shifting towards online marketing.
Advertising lets you expand your business and expose it to the customers in several attractive ways so that they get convinced enough to avail your services.
According to the International Telecommunication Union, as of 2018, 55.1% of the world’s population has Internet access which is why online advertising is essential. The pie-chart shown below shows the number of internet users in the world by regions till June 30, 2018.
Types of Online Advertising
The term “online advertising” is incredibly broad, and refers to everything from banner ads, to YouTube video ads, dynamic retargeting, and keyword search. Let us address a few of its types briefly.
1. Keyword Search Advertising:
We all know the term SEO and its importance in the concept of online advertising. SEO has several techniques involved but, the fundamental idea lies in using the optimised keywords to get more traffic on your website.
The ads displayed on a particular search get determined by algorithms for that search engine, such as ad targeting, keyword match, ad quality, and bid amount. One of the most important things that you can do is to use specific and prominent keywords that generate high traffic.
2. Display Advertising:
Display advertising is somewhat similar to the roadside banners that you see every day but, here we are doing it on an online platform. It includes high-quality images conveying the efficacious feature of your business.
Display advertising is very cost-effective and lets you choose your target audience. You can pick specific websites to display your ads.
3. Retargeting and Remarketing:
Whenever we shop for a particular product online and leave the website for some reasons, we get ads displayed on the screen the next time while browsing. Here is an example of retargeting. Retargeting gives businesses a unique ability to reach out to customers who have already been on their website.
4. Video Advertising:
Video advertising is no gaining popularity among all age groups. It is similar to the ads that we see on Televisions. People these days are attracted more towards videos rather than reading.
YouTube and Facebook offer you an excellent opportunity to show video ads related to your business.
5. Social Media Advertising:
According to the International Telecommunication Union, out of the total population (7.59 Billion), 54% of the people are on social media.
People use social media every day. Not once or twice but, way more than this. Hence, it becomes a necessity to promote your business on the platform where your customers are already present.
The significant advantage of this type of marketing is that you don’t have to invest much and, it gives you detailed insights so that you can target your audience more prominently.
Advantages of Online Advertising
Let us now come down to the benefits of online advertising.
No matter how influential your business is, you will always feel the need to advertise it online. The era of online advertising has just started and, it is going to be a long-term strategy.
You can track the results of your business when you go online. It shows you the number of people targeted, their age, and gender so that you can understand the demands of your consumers.
There are various tools available to track your sales regularly and the amount of profit made. Online advertising gives you a better insight into your business with suggestions to improvise.
Online advertising gives you the privilege to choose your audience based on their demographic area. A product that is famous in the US may not be as much popular in India. So, it doesn’t make sense to advertise the same product here.
When you advertise offline it remains confined to your locality or country but, when you advertise online your business is getting exposed on a worldwide platform. People living in some other parts of the world can easily get in touch with your services.
Online advertising will work for you only if you work on it. It requires patience and the right strategy to give your business the boost it demands. However, it has a few drawbacks also.
Disadvantages of Online Advertising
Once you enter into the world of online advertising, be prepared to get tough competition globally. It is really hard to stand out when it comes to competing with a huge bunch of people.
You might have heard the term copyright. Hampering the copyright may lead legal allegations against you. Hence, you need to be original and real.
We are very particular when it comes to spending a few bucks. People might not get the privilege to inspect the products online, the way they do it offline. Hence, it becomes your duty to build customer trust and get them for long-term.
Security and Privacy:
Online scams are common these days. Even a small security breach can lead to the downfall of your business. As they say, the internet has its own pros and cons and, thus, you have to be very careful while you advertise your services online.
Doing business is an art and advertising your business on an online platform is the need of the hour. You can adopt the right online advertising strategy with the help of a genuine digital marketing agency in Delhi if you want your business to grow every day.