Most people search online when they are looking for products and most users do not read beyond the first page of search results. E-commerce businesses have to optimise their websites to appear on the first page of the search results.
SEO helps to get targeted traffic to your websites and thus more sales. SEO services for E-commerce websites involve first understanding the needs and the goals of a business before developing an SEO strategy. Providing customised SEO services can improve website traffic and rankings. It can help businesses stand out from the competition and differentiate themselves from the competitors. By implementing customised SEO you can improve the performance of your website.
1. Keyword research
To build an effective SEO strategy you need to first begin with keyword research. Your keywords influence all the tasks related to SEO. Keywords are words and phrases that people use to find your products. Most of the keywords for E-commerce are around the product pages.
To find your keywords you can use tools like Amazon Suggest, Google Keyword Planner, SEMRush and more. You can try Wikipedia to find keywords for your product and category pages.
Once you have your list of keywords you need to find the best keywords for your E-commerce store. Find the search volumes of the keywords and pick the keywords that have a decent amount of searches and fit your products well.
For E-commerce websites, you should choose medium to high-competition keywords. Keyword difficulty tells you how difficult it is to rank for a keyword. The higher the scores the more difficult it will be to rank for a keyword.
2. Website structure
Website structure is how the pages are organised on your website. An average E-commerce website will have more pages than other websites. Your website structure should make it easy for search engines and users to find the important pages.
You should use a simple and flat architecture and every page should be 3-clicks away from the Homepage.
3. On-Page Optimization
You should optimise your product and category pages and create 1000+ words of description with relevant keywords. To show up for long-tail searches you add modifiers like ‘Buy’, ‘Deals’, ‘Lowest price’ and more. Find LSI (Latent Semantic Indexing) keywords for your main keywords and use them in the description.
Title tags, meta descriptions and headers should include the primary keyword. You should optimise the title tag to maximise CTR. Meta descriptions should be concise and relevant. Use headers to structure the content.
Product images should be appealing and should be optimised. Add alt-text to all the images and compress the images. Videos should be optimised too.
Use internal linking to simplify the navigation and provide related information. encourage the users to stay longer by visiting the related product pages and help search engines crawl your website.
4. Technical SEO
Technical issues can prevent you from getting the #1 position therefore technical SEO for E-commerce websites is a must.
An XML sitemap helps Google to discover your pages. You should create an XML sitemap of your website and submit it to Google Search Console.
If your products go out of stock then your website should reflect this. Google will identify this as a soft 404 error. If a user lands on your page and finds that the product is not available then it will lead to a negative user experience. You can add other similar products than the ‘Out-of-stock’ message.
Structured data can be used to tell the information clearly to search engines and help to display the products in Rich Snippets. Rich Snippets can help to improve your click-through rates. There are different types of schema like product schema, website schema, list schema and more.
Having thousands of pages on your website can be a problem therefore you should ‘noindex’ or delete the pages that will not affect you. You can check which products have not generated revenue and are not bringing in any traffic. You can delete them.
One of the common E-commerce SEO issues is duplicate content. Therefore you should create unique content for every page. If you have similar content on multiple pages you can use the canonical tag to tell the search engine that it should not be used as a unique page.
Your website speed can directly affect your bottom line. If your pages load slowly then you can choose a better hosting or use a CDN.
5. Content marketing
Use content marketing to boost traffic and sales. You can find out where your customers spend time online. Find the phrases they use, use them as keywords and create content around them. E-commerce SEO services involve publishing relevant content regularly to boost your traffic, leads and sales.
Use link-building strategies to give your product and category pages a boost.
To improve the rankings and sales it is important for E-commerce websites to implement SEO techniques.